Thursday, February 23, 2012

Professional Web Designs Take Are Less Headache


With many Web development software packages and online services available, the benefits of having a professionally developed Web site might not be all that obvious. Initially, many small business owners opt to develop their site in-house, using off-the-shelf software, only to discover later that building a successful and profitable Web site requires time and specialized skill sets that their organization does not have.
The Internet is a powerful way of developing lasting sales opportunities for your business. Opportunities you didn't think possible or could afford with the usual forms of advertising. Your website will provide your business with the ability to reach thousands of potential customers through this increasingly dominant marketing channel. With more and more people switching online every day, the exposure your business receives with a website is far greater than with conventional forms of advertising.
 If you wish to be competitive in your market place and are asking the question ‘do I need a website?' you are already behind the competition. The question is no longer should I? A website is a must. With your own website your business will become a member global marketing medium, your website will showcase your business, it will provide you with a professional image, it can make a small business appear large and increase awareness of your businesses products and services.
Greater Flexibility - A professional developer can analyze your business to make the most appropriate suggestions for your business' specific needs. The developer can then implement matching solutions using industry standard technologies.
Technical Expertise - Even with the most robust, Professional Web Design software packages available today, there is a tremendous learning curve involved in developing a technically sound Web presence. A professional developer will stay abreast of current technology trends to ensure that your Web site loads quickly and is accessible across a wide range of platforms.
Time Savings - Web development is very detail-oriented work that requires time resources that might not be available to your small business or organization. Outsourcing your Web development projects to a professional developer will allow you to focus on what's most important to you - your business.
Integrated Marketing - Too many small businesses fall victim to the "build it and they will come" philosophy. A professional developer will integrate proven marketing techniques into the Web development process to ensure that sites receive targeted traffic and generate leads or sales.
Improved Aesthetics - A professional developer can analyze your existing promotional materials and integrate these elements into a coherent design for your business' Web presence. This allows for a more custom marketing presence than can be obtained by using templates included with off-the-shelf software packages or online services.
Using or not using Flash on a website can cause major problems for the site. If you are building a website that Flash is well-suited for, then not using Flash could drive away readers. But building a site in Flash simply because you can affect how your customers interact with your site, whether they find the site in search engines, and how accessible and usable your site is.

Professional Web Design A Staple In Society


Websites are a staple in society these days. They have become an essential resource for many aspects of life: education, employment, government, commerce, health care, recreation, social interaction, and more. The Web is used not only for receiving information, but also for providing information and interacting with society. Therefore, it is essential that the Web or web designs be accessible in order to provide equal access and equal opportunity to people with disabilities. Indeed, the UN Convention on the Rights of Persons with Disabilities (2006) recognizes Web accessibility as a basic human right.
While accessibility focuses on people with disabilities, it also benefits older users, mobile phone users, and other individuals, as well as organizations. Older users with age-related accessibility needs are an increasingly important customer base for most organizations, as the percentage of older users is increasing significantly. Organizations with accessible websites benefit from search engine optimization (SEO), reduced legal risk, demonstration of corporate social responsibility (CSR), and increased customer loyalty. The best way to achieve you needs for your business is by looking into Professional Web Design. That will take all the guess work out of building your Internet Presence as well as saving your valuable time.
Organizations can realize substantial return on investment (ROI) that offset any costs of implementing Web accessibility. In order to be willing to make the initial investment, many organizations need to understand the social, technical, and financial benefits of Web accessibility, and the expected returns. The justification to commit resources to a project is often called a "business case". Business cases usually document an analysis of a project's value in meeting the organization's objectives, the cost-benefit analysis, and the expected outcomes.
Social Factors addresses the role of Web accessibility in providing equal opportunity for people with disabilities; the overlap with digital divide issues; and benefits to people without disabilities, including older people, people with low literacy and people not fluent in the language, people with low bandwidth connections to the Internet, people using older technologies, and new and infrequent web users.
Technical Factors addresses interoperability, quality, reducing site development and maintenance time, reducing server load, enabling content on different configurations, and being prepared for advanced web technologies.
Financial Factors addresses the financial benefits of increased website use, for example, from engine optimization (SEO); direct cost savings; considerations for initial costs and on-going costs; and ways to decrease costs.
An organization's efforts to make its website accessible often have a financial impact, and can result in positive return on investment and cost efficiencies. Financial costs and benefits in developing accessible websites apply differently to specific organizations and situations. For example, costs related to Web accessibility are often lower when building a new site than when fixing an existing site, and sometimes complex sites are less costly to fix than simple sites because they use templates and content management systems (CMS).
Legal and Policy Factors addresses requirements for Web accessibility from governments and other organizations in the form of laws, policies, regulations, standards, guidelines, directives, communications, orders, or other types of documents.

The World Revolves Around The World


In the continually evolving world of Web applications and Web technologies it makes sense to design your content and service so that it can be adapted quickly and efficiently to meet any new circumstance. Using existing design techniques like those in the WCAG 1.0 will ensure that your message will be readily available to your changing (and expanding) customer base and any new technologies they may choose.
Separate structure and semantics from presentation. If you markup or provide content that is intimately linked with one particular display or access technology, your content is likely to be inaccessible or unusable on other technologies. The ideal situation is one in which you provide the content (structure and semantics) separately from the presentation of the information. You can then more easily create alternate layouts for different Web devices, alternate views that can be chosen by the client, or let the differing Web devices render the content in the way that best suits their capabilities.
Use of styles - master style sheets (a files on your server containing style markup relating to all pages on a site) allows quick and comprehensive changes to the overall look and feel of your site. A style sheet file can contain display instructions for numerous display technologies. This means that instead of having to reedit every content page of your site to meet the needs of a new technology, only the master style sheet files need to be changed. Style sheets also allow different presentation to be made available for different devices or end purposes such as screen and printer or report and lecture presentation.
Color independence – avoiding the use of color to highlight importance or differentiate features on your pages will enable your content to be more easily made available on devices that cannot display color. Use of XHTML & XML - use of these emerging language specifications (in conjunction with the appropriate use of style sheets) will make automatic conversions of content for alternative display even easier. XHTML and XML are ideally suited to machine manipulation of information. A Professional Web Design would be the best way to achieve this.
Avoiding deprecated features of HTML - many of the earlier markup features of HTML have been dropped in later releases in favor of controlling these aspects of the presentation though styles or style sheets. Applying valid HTML will assist you repurpose content for future formats and devices.
Captioning of audio/video in multiple languages - for organizations with multinational clients, providing low cost captioning of audio and video content in other languages can be an effective method of reaching that wider audience. Translation and captioning are, in most cases, less costly than producing complete alternative language versions of the more expensive media.
Redundancy of another modality to assist understanding/comprehension - a multilingual user may be less comfortable when absorbing content that is not available in their primary language. Available alternate language content can aid their comprehension of your message. Clearer, more understandable, content - when targeting an international marketplace, using localized jargon, idiom or culturally restricted concepts in your content may make your message seem unfriendly or confusing. Simple, clear language and usage will often translate more easily.